| |
NEWS RELEASE
Yale Materials Handling's Veracitor
VX Revolutionizes Lift Truck Industry
Leading Lift Truck Manufacturer
Launches New Product Line at ProMat 2005
GREENVILLE, NC, January 10, 2004 - Yale Materials Handling Corporation,
a leading lift truck manufacturer, unveiled a revolutionary line
of lift trucks and new manufacturing process to the industry at
ProMat 2005 in Chicago. The Yale Veracitor VX line of lift
trucks, and the equipment and facility used to manufacture the product
line, offer customers increased productivity, customization for
individual customer application needs, and improved ergonomics designed
with the operator in mind.
"Yale was the first company to market with a lift truck back
in 1923, and we have continued that tradition of innovation and
excellence ever since. Today, we introduce the Veracitor VX, a line
of lift trucks that will change and improve how our customers do
business," said Don Chance, President of Yale Materials Handling
Corporation.
Yale spent five years engineering and developing the new Veracitor
VX line of trucks designed to meet customer's needs today and in
anticipation of their needs tomorrow, said Chance.
In the late 1990s, Yale executives and engineers committed to the
process of inventing a lift truck that offers increased customer
productivity, modular manufacturing for easy customization to each
customer's application, and solid-state parts to minimize downtime
and streamline scheduled maintenance. Yale's Berea, Ky., facility
was redesigned with new equipment and technology to produce the
new product line. Within this new manufacturing process, customer
requested features and special equipment are incorporated into the
truck as it is manufactured, to create a final product that meets
customer needs better and is produced for the right application.
This is a key advance in the industry, reducing the need for post-production
modifications, and increasing the number of satisfied customers
getting a truck built for their application (as opposed to modified
to meet needs).
The first Yale lift truck produced with the new manufacturing process
is the Veracitor GC-VX, a lift truck available with three engine
selections consisting of the GM 2.4 L, Mazda 2.2L and 2.0L, four
Yale transmissions, plus a variety of ergonomic features. There
are three models within this 4,000 to 7,000 pound capacity line
- Yale's Veracitor Productivity truck, Yale's Veracitor Value truck,
and Yale's Veracitor VX truck.
"The Veracitor VX combines innovative design, comprehensive
testing, advanced components and superior manufacturing to create
a truck that is true to our customers' needs, and true to our promise
of productivity," said Jon Levine, Vice President, Counterbalanced
Sales, Yale Materials Handling Corporation. "The Veracitor
combines the luxury feel that operators appreciate, with greater
productivity required by their supervisors, and unique customizability
and low cost of operation demanded by senior executives."
To learn more about the Veracitor VX and Yale's new manufacturing
process, visit Yale booth 2032 at ProMat or www.veracitorvx.com.
Yale Materials Handling Corporation markets a full line of products
and services, including electric, gas, LP-gas and diesel powered
lift trucks; narrow aisle, very narrow aisle and motorized hand
trucks. Yale offers comprehensive Fleet Management services, as
well as Yale service, parts, financing and training. Yale trucks
are manufactured in an ISO 9001:2000 registered facility and range
in capacity from 2,000 to 36,000 pounds. For more information, or
to find the Yale lift truck dealer nearest you, call 1-800-233-YALE
or visit www.yale.com.
|
|